In a post for The Washington Post’s On Faith blog, Mathew Schmalz, associate professor of religious studies at the College of the Holy Cross, comments on the Catholics Come Home ad campaign, and in particular, the spot featuring retired football coach Lou Holtz, which aired during the BCS Championship game between Alabama and Notre Dame.
“The Lou Holtz piece was encouraging and optimistic. It drew upon strong and recognizable themes in American Catholic life. It was sincere and heart-felt” he wrote. “It was also inadequate to the challenges now facing the Catholic church.”
“I would not dismiss the efforts of Catholics Come Home, nor would I doubt the sincerity and good-will of those who have contributed to its work,” he continued. “But I do wish they would consider another spot. There would be a group of Catholics–laity, religious, and clergy. They would look into the camera and say: “We’ve heard that you’ve left home. Let us know why. We’re here to listen.”
Kiplinger’s Ranks Holy Cross No. 27 ‘Best Value’ Liberal Arts College
Kiplinger’s Personal Finance magazine has ranked the College of the Holy Cross No. 27 among all liberal arts colleges and No. 45 overall among all colleges in the country...12/17/14
‘Pakistan School Attack: The Symbolism Is Unmistakable’
In his debut piece for WBUR’s Cognoscenti, Mathew Schmalz, associate professor of religious studies at the College of the Holy Cross, writes about the symbolism in the...11/19/14
‘Remembering The Jesuits Whose Murders Brought An End To Salvadoran Civil War’
WBUR, Boston’s NPR news station, reported from San Salvador, El Salvador, during the commemoration of six Jesuit priests murdered by the Salvadoran army 25 years ago in the...