‘Colleges use new tools to reel in new students’

Telegram & Gazette
February 10th, 2013 by 

In an article in the Telegram & Gazette, Lauren Tilmont, a freshman at the College of the Holy Cross, discussed what attracted her to the school. “The little things of the Holy Cross blog,” she said, alluding to the College’s efforts to reach perspective students via a wide variety of ways. “The mundane little things that maybe other people wouldn’t think mattered, ultimately mattered to me,” she continued.

While applicant pools continue to become smaller, perspective students continue to become more technologically advanced, meaning colleges and universities must adapt. For instance, social media and college admissions now go hand-in-hand, which explains Holy Cross’ recent marketing efforts. With distinct multimedia materials—such as an unscripted video that was launched three years ago, in which students briefly stated what they loved about life on the hill—the College continues to engage incoming and current students alike. “This authentic personal voice from our students is the best salesperson that we could have,’ said Ellen Ryder, director of public affairs at Holy Cross.

In 2011, the Council for the Advancement and Support of Education honored the College with an international Circle of Excellence Award (bronze) in the category of student recruitment publication packages. In a similar regional competition, Holy Cross’ publications and website was awarded a silver prize, and its viewbook, “Being Holy Cross,” won gold. Proving that the College lives up to its glittering acclaim, Inez Asante, a freshman student blogger on the hill, said that her college experience has surpassed her expectations. “It’s better,” she said.

This ‘Holy Cross in the News’ item by David Cotrone ’13.

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Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/8/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/9/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/10/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/11/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/12/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/13/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/14/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/15/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/16/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/17/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/18/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/19/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Marching Band Camp Reg
8/20/2017
Holy Cross Bands
Henry M. Hogan Campus Center Lobby Table 2
Open to the Public
See More >>


Marching Preseason Camp Reg
8/20/2017
Holy Cross Bands
Henry M. Hogan Campus Center Lobby Table 1
Registration for Band Camp for new and returning students...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/20/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/21/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/22/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/23/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


MPE Training Session
8/23/2017
Office of Multicultural Education
Henry M. Hogan Campus Center 320
Open to Campus Community Only
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/24/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/25/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/26/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/27/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/28/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/29/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/30/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Study Abroad Welcome Back Reception
8/31/2017
Study Abroad
Henry M. Hogan Campus Center Ballroom & 328
This event is for Study Abroad Class of 2018 and Summer...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
8/31/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


MPE Training Session
9/1/2017
Office of Multicultural Education
Henry M. Hogan Campus Center 320
Open to Campus Community Only
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/1/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


MPE Training
9/2/2017
Office of Multicultural Education
Henry M. Hogan Campus Center 320
Open to Campus Community Only
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/2/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/3/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Latinidad Identidad
9/4/2017
Office of Multicultural Education
Henry M. Hogan Campus Center 401
Open to Campus Community Only
See More >>


Study Abroad General Information Session
9/4/2017
Study Abroad
Kimball Hall Seelos Theater
Open to Campus Community Only
See More >>


MPE Meeting
9/4/2017
Office of Multicultural Education
Henry M. Hogan Campus Center 320
Open to Campus Community Only
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/4/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


BSU Gathering
9/5/2017
Office of Multicultural Education
Henry M. Hogan Campus Center 402(03)
Open to Campus Community Only
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/5/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Latinidad Identidad
9/6/2017
Office of Multicultural Education
Henry M. Hogan Campus Center 401
Open to Campus Community Only
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/6/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Study Abroad Fair
9/7/2017
Study Abroad
Henry M. Hogan Campus Center Ballroom & 328
For Class of 2020 interested in studying abroad. Returnees...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/7/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/8/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/9/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/10/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/11/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/12/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/13/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/14/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/15/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/16/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/17/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/18/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/19/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/20/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/21/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/22/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/23/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/24/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/25/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/26/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/27/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/28/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/29/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/30/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>

See All