‘Colleges use new tools to reel in new students’

Telegram & Gazette

February 10th, 2013 by 

In an article in the Telegram & Gazette, Lauren Tilmont, a freshman at the College of the Holy Cross, discussed what attracted her to the school. “The little things of the Holy Cross blog,” she said, alluding to the College’s efforts to reach perspective students via a wide variety of ways. “The mundane little things that maybe other people wouldn’t think mattered, ultimately mattered to me,” she continued.

While applicant pools continue to become smaller, perspective students continue to become more technologically advanced, meaning colleges and universities must adapt. For instance, social media and college admissions now go hand-in-hand, which explains Holy Cross’ recent marketing efforts. With distinct multimedia materials—such as an unscripted video that was launched three years ago, in which students briefly stated what they loved about life on the hill—the College continues to engage incoming and current students alike. “This authentic personal voice from our students is the best salesperson that we could have,’ said Ellen Ryder, director of public affairs at Holy Cross.

In 2011, the Council for the Advancement and Support of Education honored the College with an international Circle of Excellence Award (bronze) in the category of student recruitment publication packages. In a similar regional competition, Holy Cross’ publications and website was awarded a silver prize, and its viewbook, “Being Holy Cross,” won gold. Proving that the College lives up to its glittering acclaim, Inez Asante, a freshman student blogger on the hill, said that her college experience has surpassed her expectations. “It’s better,” she said.

This ‘Holy Cross in the News’ item by David Cotrone ’13.

| More
Tags
Categories
In The News

Comments are closed.

Sort By:
or
10/21/14 ‘US public schools are better than they’ve ever been’
10/17/14 Holy Cross Marks 25th Anniversary of El Salvador Murders With Series of Events
10/15/14 Grammy-Winning Holy Cross Professor to Give Talk on ‘The Birth of Stereophonic Recording’
10/15/14 ‘The Bottom Line: helping Worcester students obtain collegiate and professional success’
See All
See All

Featured Videos

See video
Artist-in-Residence Cristina Pato and Renowned Composer Osvaldo Golijov to Lead Concert and Panel Discussion

Watch Video >
See video
Environmental Champion Slottje ’89 on Crusade to Protect America Against Fracking

Watch Video >
See video
Strong Alumni Support Makes for Record-Breaking Year in Giving to Holy Cross

Watch Video >
More

What’s Happening on Campus

10/23/2014

Celebrating 50 Years of Student Affairs at Holy Cross

See More >
10/25/2014

Craft Demonstrations by Refugee Artisans of Worcester

See More >
10/25/2014

Tableaux Vivants of the Italian Presepe

See More >
10/28/2014

Dinand in the Dark

See More >
More

Holy Cross in the News

10/10/14

‘Holy Cross’ Sean Gustin never rests’

Worcester Telegram & Gazette

The Worcester Telegram & Gazette profiled College of the Holy Cross student Sean Gustin ’16  as a stand out scholar- athlete who is a member of both the Crusader...

10/06/14

‘Any way the wind blows’

Worcester Telegram & Gazette

The Worcester Telegram & Gazette recently featured a photo gallery of the first annual New England Collegiate Marching Band Festival, hosted by the College of the Holy...

09/22/14

‘Tesla’s removal of patent restrictions a boost for electric cars’

Worcester Business Journal

In an op-ed for the Worcester Business Journal, Christine Fimognari ’15 discusses a decision by Tesla, a manufacturer of electric cars, to remove patent restrictions in the...