‘Colleges use new tools to reel in new students’

Telegram & Gazette
February 10th, 2013 by 

In an article in the Telegram & Gazette, Lauren Tilmont, a freshman at the College of the Holy Cross, discussed what attracted her to the school. “The little things of the Holy Cross blog,” she said, alluding to the College’s efforts to reach perspective students via a wide variety of ways. “The mundane little things that maybe other people wouldn’t think mattered, ultimately mattered to me,” she continued.

While applicant pools continue to become smaller, perspective students continue to become more technologically advanced, meaning colleges and universities must adapt. For instance, social media and college admissions now go hand-in-hand, which explains Holy Cross’ recent marketing efforts. With distinct multimedia materials—such as an unscripted video that was launched three years ago, in which students briefly stated what they loved about life on the hill—the College continues to engage incoming and current students alike. “This authentic personal voice from our students is the best salesperson that we could have,’ said Ellen Ryder, director of public affairs at Holy Cross.

In 2011, the Council for the Advancement and Support of Education honored the College with an international Circle of Excellence Award (bronze) in the category of student recruitment publication packages. In a similar regional competition, Holy Cross’ publications and website was awarded a silver prize, and its viewbook, “Being Holy Cross,” won gold. Proving that the College lives up to its glittering acclaim, Inez Asante, a freshman student blogger on the hill, said that her college experience has surpassed her expectations. “It’s better,” she said.

This ‘Holy Cross in the News’ item by David Cotrone ’13.

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9/6/2017
Office of Multicultural Education
Henry M. Hogan Campus Center 401
Open to Campus Community Only
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/6/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Study Abroad Fair
9/7/2017
Study Abroad
Henry M. Hogan Campus Center Ballroom & 328
For Class of 2020 interested in studying abroad. Returnees...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/7/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/8/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/9/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Workshop on Teaching Statistics using R and RStudio
9/9/2017
Mathematics and Computer Science
Swords Hall 321
Open to Campus Community Only
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/10/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/11/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/12/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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MPE Information Session
9/13/2017
Office of Multicultural Education
Henry M. Hogan Campus Center 320
Open to Campus Community Only
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/13/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/14/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/15/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/16/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/17/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/18/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/19/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Creating an Inclusive Campus: Skills and Practice
9/20/2017
Office of Diversity and Inclusion
Henry M. Hogan Campus Center 402(03)
This workshop will take diversity and inclusion from theory to...
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Career Fair
9/20/2017
Center for Career Development
Henry M. Hogan Campus Center 320
Open to Campus Community Only
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/20/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Career Fair
9/20/2017
Center for Career Development
Henry M. Hogan Campus Center 304
Open to Campus Community Only
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Career Fair
9/20/2017
Center for Career Development
Henry M. Hogan Campus Center Ballroom & 328
Open to Campus Community Only
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Career Fair
9/20/2017
Center for Career Development
Henry M. Hogan Campus Center Suite A - 4th Fl
Open to Campus Community Only
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Career Fair
9/20/2017
Center for Career Development
Henry M. Hogan Campus Center 305
Open to Campus Community Only
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Career Fair
9/20/2017
Center for Career Development
Henry M. Hogan Campus Center Suite B/C - 4th Fl
Open to Campus Community Only
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/21/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/22/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/23/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/24/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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GE Meet & Greet Session
9/25/2017
Center for Career Development
Henry M. Hogan Campus Center 304(05)
Come meet with GE to learn more about their internship program.Selected...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/25/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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GE On-Campus Recruiting
9/26/2017
Center for Career Development
Henry M. Hogan Campus Center 404
Visit Crusader Connections to learn more about opportunities at GE...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/26/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
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Nielsen Meet & Greet
9/27/2017
Center for Career Development
Henry M. Hogan Campus Center 406
Meet & Greet to learn about the Nielsen Company and finance internships...
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Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/27/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/28/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/29/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


Stickwork: Patrick Dougherty, "Just Off the Beaten Track," 2016
9/30/2017
Arts Transcending Borders (ATB)
Lawn by Linden Lane
In September 2016, Arts Transcending Borders (ATB), in association with the Cantor...
See More >>


National Depression Screening Day
10/3/2017
Counseling Center
Henry M. Hogan Campus Center Lobby Table 4
Open to Campus Community Only
See More >>


National Depression Screening Day
10/3/2017
Counseling Center
Henry M. Hogan Campus Center Lobby Table 5
Open to Campus Community Only
See More >>


National Depression Screening Day
10/3/2017
Counseling Center
Henry M. Hogan Campus Center Lobby Table 3
Open to Campus Community Only
See More >>


National Depression Screening Day
10/3/2017
Counseling Center
Henry M. Hogan Campus Center Lobby Table 2
Open to Campus Community Only
See More >>

See All