In a recent article in The Boston Globe, Victor Matheson, associate professor of economics at the College of the Holy Cross, reacted to the swirling rumors that Kevin Garnett of the National Basketball Asssocation’s Boston Celtics could be traded to the west coast’s Los Angeles Clippers.
Around the nation, sports analysts are arguing that the Celtics might want to consider the health of their future by exchanging aging superstar Garnett for promising prospects. Notably, since Garnett arrived in Boston in six seasons ago, the average attendance at Celtics games has risen by a sturdy 12%.
Matheson, who contends that a trade would not effect Celtic ticket sales, said that “[B]etween seasons, there’s a strong correlation between the prospect of winning and attendance, and also revenue for the team.” In other words, a trade including Garnett would not keep the Celtics out of business.
This ‘Holy Cross in the News’ item by David Cotrone ’13.