Selling the Big Game: Economics of Super Bowl XLVIII

Media across U.S. turn to Holy Cross prof. to understand economic impact of Super Bowl

January 29th, 2014 by Cristal Steuer
Victor Matheson

Crowds have started gathering in New Jersey to watch the Seattle Seahawks take on the Denver Broncos in Super Bowl XLVIII.  They’re staying in local hotels, eating in local restaurants, and shopping in local stores.  However, according to Victor Matheson, professor of economics at the College of the Holy Cross, who specializes in the economic impact of ‘mega-sporting events’ on host cities, they’re not making East Rutherford, N.J.,  any richer.

In fact, Matheson’s research, shows that mega-sporting events like the Super Bowl fail to generate significant profits and could even end up costing the host city.

Matheson tells NPR’s “Morning Edition” that the total economic impact of the game is close to zero, despite the NFL’s claims to the contrary, in a radio piece today titled “Is There An Economic Benefit To Hosting The Super Bowl?”

“If I’m the mayor of New York or Newark or Trenton, I love the Super Bowl being in my backyard,” Matheson tells the New York Times. “There is nothing better than being a bigwig at the center of all this attention. Who wouldn’t want a party thrown for them, especially if somebody else is paying?” Read the entire story, A Super Bowl Estimate With a Life of Its Own (Jan. 25).

“The empirical evidence … tends to show an economic impact somewhere between one-tenth and 1/25th of what the NFL projects,” Matheson told the International Business Times in a story today titled “Will The New York-New Jersey Economy Win Big? NFL Says Yes, Economist Says No.”

Matheson shares his research and insight with media outlets across the country.

Wall Street Journal’s MarketWatch,

For additional information, please contact Cristal Steuer at 508-793-2419.

| More

Comments are closed.

Sort By:
or
04/17/14 Holy Cross Academic Conference to Showcase Student Work
04/17/14 ‘High school students celebrate ancient Roman culture’
04/17/14 Cantor Art Gallery to Display Works of Graduating Seniors in ‘Alter-Ego’
04/16/14 Papal Experts Available to Comment on the Canonization of John XXIII and John Paul II
See All
See All

Featured Videos

See video
Video: First-Year Students Contemplate New Chapter in Life at Escape Retreat

Watch Video >
See video
Video: Holy Cross a Cappella Groups Perform Christmas Classics

Watch Video >
More

What’s Happening on Campus

04/24/2014

Acclaimed Author Leah Hager Cohen to Give Reading at Holy Cross

See More >
05/02/2014

Gamelan Gita Sari

See More >
More

Holy Cross in the News

04/17/14

‘High school students celebrate ancient Roman culture’

Boston Globe | Telegram & Gazette

Photos from this year’s 42nd annual Classics Day at the College of theHoly Cross were featured on the front page of the Boston Globe and the Worcester Telegram &...

04/06/14

‘HC student interviews provide secrets to success’

Telegram & Gazette

In a column for the “Business Matters” section in the Telegram & Gazette, Aaron Nicodemus writes about eight seniors at the College of Holy Cross who  interviewed...

03/27/14

PayScale Ranks Holy Cross No. 9 Among Liberal Arts Colleges for Best ROI

The College of the Holy Cross ranks no. 9 among liberal arts college across the country for best return on investment (ROI) according to PayScale, which released its fifth...