Selling the Big Game: Economics of Super Bowl XLVIII

Media across U.S. turn to Holy Cross prof. to understand economic impact of Super Bowl
January 29th, 2014 by 
Victor Matheson

Crowds have started gathering in New Jersey to watch the Seattle Seahawks take on the Denver Broncos in Super Bowl XLVIII.  They’re staying in local hotels, eating in local restaurants, and shopping in local stores.  However, according to Victor Matheson, professor of economics at the College of the Holy Cross, who specializes in the economic impact of ‘mega-sporting events’ on host cities, they’re not making East Rutherford, N.J.,  any richer.

In fact, Matheson’s research, shows that mega-sporting events like the Super Bowl fail to generate significant profits and could even end up costing the host city.

Matheson tells NPR’s “Morning Edition” that the total economic impact of the game is close to zero, despite the NFL’s claims to the contrary, in a radio piece today titled “Is There An Economic Benefit To Hosting The Super Bowl?”

“If I’m the mayor of New York or Newark or Trenton, I love the Super Bowl being in my backyard,” Matheson tells the New York Times. “There is nothing better than being a bigwig at the center of all this attention. Who wouldn’t want a party thrown for them, especially if somebody else is paying?” Read the entire story, A Super Bowl Estimate With a Life of Its Own (Jan. 25).

“The empirical evidence … tends to show an economic impact somewhere between one-tenth and 1/25th of what the NFL projects,” Matheson told the International Business Times in a story today titled “Will The New York-New Jersey Economy Win Big? NFL Says Yes, Economist Says No.”

Matheson shares his research and insight with media outlets across the country.

Wall Street Journal’s MarketWatch,

For additional information, please contact Cristal Steuer at 508-793-2419.

| More

Comments are closed.

03/27/17 Artists from Yo-Yo Ma’s Silkroad Ensemble Offer Powerful Reflection on the Syrian Crisis
03/20/17 ‘SPEAK: Kathak and Tap Unite’ Receives Its East Coast Premiere at Holy Cross
03/16/17 First-Year Student Named Winner of Holy Cross Shark Tank Competition
03/15/17 No Major? No Problem: First-Year Students Learn It’s Never Too Early to Explore Business
See All
See All
Featured Videos

See video
‘I LOVE HC’ Fundraising Challenge a Record-Breaking Success

Watch Video >
See video
Holy Cross Faculty Member Recognized for Contributions to Catholic Higher Education

Watch Video >
See video
Time-Lapse Video: 13 Inches of Snow Blanket Campus

Watch Video >
See video
Video: Former U.S. Poet Laureate Billy Collins ’63 Honored as Helmerich Distinguished Author, Reads Poetry on NPR

Watch Video >
See video
Video, Photo Gallery: Holy Cross Wishes You a Merry Christmas

Watch Video >
See video
Video: Holy Cross History Professor Featured in PBS Pearl Harbor Documentary

Watch Video >
See video
Video: Two-Time Heisman Candidate Gordie Lockbaum ’88 Featured by ESPN in ‘30 for 30 Short’

Watch Video >
See video
Video: Holy Cross Students are ‘More Engaged’

Watch Video >
See video
Video: Take a Look at Campus Life After the Sun Sets

Watch Video >
See video
Photo Gallery, Video: Class of 2020 Receives A Holy Cross Welcome on Move-In Day

Watch Video >
More

SAM'S CLUB
7/12/2017

See More >


Summer OL Training
6/14/2017

See More >


Summer OL Training
6/13/2017

See More >


Summer OL Training
6/12/2017

See More >


SAM'S CLUB
6/8/2017

See More >


Summer OL Training
6/8/2017

See More >


Sexual Misconduct Policy Training
6/7/2017
Henry M. Hogan Campus Center 519
Henry M. Hogan Campus Center 519: Open to Campus Community OnlySee More >


Fullbridge Final Day Presentations
5/24/2017
Smith Laboratories 154
Smith Laboratories 154: Please join us on the last day of the Fullbridge Professional Edge Program where... See More >


Nonotuck Resource Associates
5/19/2017

See More >


Nonotuck Resource Associates
5/19/2017

See More >


Nonotuck Resource Associates
5/19/2017

See More >


Nonotuck Resource Associates
5/19/2017

See More >


Nonotuck Resource Associates
5/19/2017

See More >


Nonotuck Resource Associates
5/19/2017

See More >


Nonotuck Resource Associates
5/19/2017

See More >


Nonotuck Resource Associates
5/19/2017

See More >


Women's Forum Weekly Meeting
5/11/2017

See More >


MSO Advocate Program (Event canceled)
5/11/2017

See More >


Washington Semester Thesis Workshop
5/10/2017

See More >

More Holy Cross in the News

03/09/17

Holy Cross History Professor Comments on How President Trump’s Language Could Change Citizens’ Understanding of ‘Democracy’

Fortune

Cynthia Hooper, associate professor of history and director of Russian and Eastern European Studies at the College of the Holy Cross, is back in the news again with an op-ed...

03/09/17

Holy Cross Faculty Member Offers Insight on the Shifting Relationship Between China and the Vatican

The Conversation

Could the split between China and the Vatican be on the mend? Tom Landy, director of the Rev. Michael C. McFarland, S.J., Center for Religion, Ethics and Culture, and a...

03/02/17

Professor Emeritus Comments on the Aging Process in Men

The Wall Street Journal

Edward Thompson, professor emeritus of sociology at College of the Holy Cross, lent his knowledge on the aging process and the social worlds of older men to The Wall Street...