Holy Cross Unveils New Website Designed to Better Tell the College’s Stories

August 18th, 2014 by 


Photo by: Dan Vaillancourt

As of Aug. 18, www.holycross.edu has a brand new look — the first phase of a yearlong initiative to redesign the College’s most widely accessed communications medium.

With tens of millions of page views annually, the website is used daily by members of the campus community, and is the first stop for anyone — high school students researching colleges, alumni, potential employees, reporters, visitors to campus, and just about everyone — who is seeking information about Holy Cross.

“The last site-wide redesign took place back in 2006, which was another era in web design and development,” said Ellen Ryder, the College’s chief marketing and communications officer. “Now is definitely the time to make some big changes.”

That first big change involved redesigning the home page and updating top-level “landing pages” in sections such as Admissions, Academics, and Student Life. Headers and footers on each page across the site have also been updated, but the overall site navigation has stayed the same, for the moment.

“We need an extensive blueprint to redesign and build a new site, and we want to make sure the entire campus community has an opportunity to be involved in those decisions,” said Ryder. “So we are taking a two-step process. A campus advisory team has already been convened, and we will be holding open sessions on campus to hear from students, faculty, and staff about what they want to see in terms of storytelling, news, photography, design, and site architecture — and then make informed decisions about how to create the most effective site for all audiences.”

With this phased approach, the College will also be able to track traffic to and from the redesigned home page, and have data to assess how the “interim” design is performing. That, coupled with feedback from campus and external audiences, will be used to inform the final design, scheduled to launch in the spring of 2015.

In the meantime, the new home page incorporates bold new campus photography and graphics, and gives more prominence to distinctive facts about Holy Cross as well as more stories about Holy Cross faculty, students, and programs. The home page is responsive for reading on all size screens — whether desktop, tablet, or smartphone — and was developed in conjunction with new student recruitment print publications, to ensure a consistent tone and style. The publications will be ready later this month to distribute to high school students across the country as they begin their college search.

Months before the design began on the website and new recruitment material, the College conducted extensive research to inform the design direction and content of the new material. Groups of alumni, faculty, staff, parents, high school students, and guidance counselors participated in a mix of focus groups, one-on-one interviews, and an online survey.

“We know that our entire community — students, faculty, staff, alumni, and parents alike — are exceptionally proud of Holy Cross. The College lives and breathes in the hearts of people who have experienced it,” said Ryder. “We want the website, and indeed all our communications, to tell our story with clarity and strength — and to be heard and appreciated by even more people across the country and around the world.”

To read more about the Holy Cross story and our storytelling, please visit http://www.holycross.edu/askmore/.

Related Information

 

| More
Tags
Categories
News

Comments are closed.

02/24/17 Religious Studies Professor Writes Letter to Trump Administration for Campaign
02/24/17 Holy Cross Offers Reflection Opportunities During the Season of Lent
02/23/17 Holy Cross Ranks Among Top Undergraduate Fulbright Scholarship Producers
02/23/17 Holy Cross Alumnus and Administrator Discusses College’s Mission and Priesthood
See All
See All
Featured Videos

See video
‘I LOVE HC’ Fundraising Challenge a Record-Breaking Success

Watch Video >
See video
Holy Cross Faculty Member Recognized for Contributions to Catholic Higher Education

Watch Video >
See video
Time-Lapse Video: 13 Inches of Snow Blanket Campus

Watch Video >
See video
Video: Former U.S. Poet Laureate Billy Collins ’63 Honored as Helmerich Distinguished Author, Reads Poetry on NPR

Watch Video >
See video
Video, Photo Gallery: Holy Cross Wishes You a Merry Christmas

Watch Video >
See video
Video: Holy Cross History Professor Featured in PBS Pearl Harbor Documentary

Watch Video >
See video
Video: Two-Time Heisman Candidate Gordie Lockbaum ’88 Featured by ESPN in ‘30 for 30 Short’

Watch Video >
See video
Video: Holy Cross Students are ‘More Engaged’

Watch Video >
See video
Video: Take a Look at Campus Life After the Sun Sets

Watch Video >
See video
Photo Gallery, Video: Class of 2020 Receives A Holy Cross Welcome on Move-In Day

Watch Video >
More

Summer OL Training
6/14/2017

See More >


Summer OL Training
6/13/2017

See More >


Summer OL Training
6/12/2017

See More >


SAM'S CLUB
6/8/2017

See More >


Summer OL Training
6/8/2017

See More >


Sexual Misconduct Policy Training
6/7/2017
Henry M. Hogan Campus Center 519
Henry M. Hogan Campus Center 519: Open to Campus Community OnlySee More >


Women's Forum Weekly Meeting
5/11/2017

See More >


MSO Advocate Program (Event canceled)
5/11/2017

See More >


AAC Luncheon
5/10/2017

See More >


Athletics
5/10/2017

See More >


Kimball Captains' Senior Send Off Dinner
5/9/2017

See More >


Women's Track and Field Banquet
5/9/2017

See More >


Dean's Spring Address
5/9/2017

See More >


Dean's Address
5/9/2017

See More >


Summer Internship Send Off Meeting
5/9/2017

See More >


Summer Internship Send Off Meeting
5/8/2017

See More >


Cinco de Mayo
5/5/2017

See More >


Emerging Scholarship Luncheon
5/5/2017

See More >


Women's Forum Weekly Meeting
5/4/2017

See More >

More Holy Cross in the News

02/24/17

Religious Studies Professor Writes Letter to Trump Administration for Campaign

Values and Voices

Tat-siong Benny Liew, the Class of 1956 Professor in New Testament Studies and professor of religious studies at the College of the Holy Cross, recently wrote a letter...

02/23/17

Holy Cross Ranks Among Top Undergraduate Fulbright Scholarship Producers

The Chronicle of Higher Education

According to data submitted by the Institute of International Education, the College of the Holy Cross ranks as one of the top undergraduate producers of the Fulbright...

02/23/17

‘How the Trump-Russia Election Controversy Only Makes Putin Stronger’

Fortune

After the resignation of national security advisor Michael Flynn, Cynthia Hooper, associate professor of history and director of Russian and Eastern European Studies at the...