College of the Holy Cross President Rev. Philip L. Boroughs, S.J. has named Marisa Gregg as the college’s vice president for communications and marketing.
Gregg, who joined Holy Cross as director of marketing and communications in 2014, has served as interim vice president since September.
“Marisa has managed campus communications during one of the most uncertain times in our institutional history, ensuring that clear, timely and accurate information is delivered to our campus community, parents, alumni and the greater public. Further, she continues to work to revitalize the College’s marketing plan in a moment when in-person engagement for prospective students and their families, trustees and donors is more challenging than it has ever been,” Fr. Boroughs said. “She has also served as a tireless member of the College’s Executive Team, providing a valuable voice throughout a year filled with difficult decisions. I am pleased she will permanently take on this critical leadership role.”
Prior to joining Holy Cross, Gregg worked in brand development at the Boston Beer Company, holding positions of increasing responsibility over her 10 years with the company. Ultimately, as director of the Samuel Adams brand, she was responsible for all product development, branding and promotional activity for a portfolio of over 65 Samuel Adams beers. Before joining the Boston Beer Company, Gregg worked in brand management at The Clorox Company in Oakland, Calif., on the GLAD and BRITA brands. Gregg holds an undergraduate degree from the University of Notre Dame and an MBA from Duke University’s Fuqua School of Business.
“I am honored and excited to continue in this leadership role,” said Gregg. “I look forward to working together with my talented team and our partners across the campus to bring to life Holy Cross’ mission, values and approach to Jesuit, Catholic liberal arts education through the extraordinary stories of our faculty, staff, students and alumni.”
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