WORCESTER, Mass. – Jean Kilbourne, an internationally known media critic, lecturer and writer, will discuss alcohol and tobacco advertising and addiction in a talk entitled “Deadly Persuasion.” The lecture is scheduled for Tuesday, March 28 at 7:30 p.m. in the Ballroom of the Hogan Campus Center. The event is free and open to the public.
Kilbourne has addressed thousands of audiences about the serious impact of advertising on individual attitudes, values, behavior and on society as a whole. She argues that although ads may seem harmless and silly, they add up to a powerful form of cultural conditioning.
She is a visiting scholar at Wellesley College and author of numerous publications about addiction and advertising and the image of women in advertising.
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