Find Your Power Center: GE’s Deirdre Latour ’95 Offers Advice to Students at Women in Business Conference

Students spent a day learning and networking with alumnae at annual conference
November 20th, 2017 by 


Deirdre Latrour '95, senior advisor, vice president and chief communications officer at GE, speaks before students during Women in Business Conference. Image by Rob Carlin


Members of the planning committee for the Women in Business conference, from top left: Rosangel Cruz Cabrera ’18; Casey Carty '18; Kate Beckerman '20. From bottom left: Clare O'Leary '19; Sarah Anderson '20; Delaney Wells '20. Image by Rob Carlin

“Figure out who you are and devise a life around it.” This was the advice Deirdre Latour ’95 offered to students and alumnae at the 12th annual Women in Business Conference at the College of the Holy Cross.

Latour, who was recently named senior advisor at GE in addition to her role as vice president and chief communications officer, took the stage with Margaret Freije, provost and dean of the College, for an interview-style keynote address.

For Latour, Holy Cross is special because it offers a platform for students to explore a variety of fields of study. She explained that earning a history degree from Holy Cross allowed her to develop strong analytical skills, which have given her a unique perspective in the competitive workforce. Holy Cross fostered her innate sense of resilience and open-mindedness which, she explained, she continually applies to her work at GE.

“Take advantage of every opportunity the college gives you, be open-minded and learn from each other,” she said to a full Hogan Ballroom. Latour encouraged students to be present and engaged with their fellow students, explaining that the Holy Cross community and network transcends students’ time on campus.

Both Freije and Latour reminded students of the importance of “figuring out who you are as a person.” Developing a healthy sense of self, according to Latour, will cultivate the determined and confident mindset necessary for success. She stressed the value of discovering one’s own “power center” — made up of an individual’s strengths and motivators — through personal reflection and self-exploration, which she noted that she herself continually strives to develop.

Self-awareness, Latour shared, is a lifelong process.

Speaking at Holy Cross’ Women in Business Conference falls in line with Latour’s commitment to being an advocate and role model for aspiring women working in business, as she also serves as a member of the Board of the Women’s Network at GE. In her work and life, Latour — inspired by the phrase “nevertheless she persisted” — asserts the commitment and confidence required to achieve one’s own ambitions.

The annual Women in Business Conference, sponsored by the Ciocca Office of Entrepreneurial Studies, aims to celebrate, honor, and inspire the success of Holy Cross women in business. In addition to the keynote address, the day-long conference gave students the opportunity to network and learn from the experiences of alumnae who have gone on to apply their liberal arts degrees to careers across a spectrum of professional fields. The conference featured alumnae panels that discussed topics including how to transition from college to the professional world, managing personal finances, and staying relevant in a fast-changing social media world.

Written by Sarah Anderson ’20 and Kate Beckerman ’20, members of the planning committee for the 12th annual Women in Business Conference

| More

Comments are closed.

03/11/19 Holy Cross Creates Database of Diverse Sources for Media
03/08/19 Pulitzer-Winning Author Edward P. Jones ’72 Inducted Into the American Academy of Arts and Letters
03/05/19 Photos: Holy Cross Makes Way for Joanne Chouinard-Luth Recreation and Wellness Center
03/04/19 How Does Holy Cross Build Its Incoming Class?
See All

Reading by Emilie Pine
3/19/2019
English
Carol and Park B. Smith Hall Rehm Lib
The Irish writer Emilie Pine is author of Notes to Self (Tramp...
See More >>


Lecture: Rev. Orobator, S.J., on Religion and Faith in Africa
3/19/2019
McFarland Center for Religion
Carol and Park B. Smith Hall Rehm Lib
Drawing on his most recent book, “Religion and Faith...
See More >>


For the Culture Rehearsal
3/19/2019
Office of Multicultural Education
Henry M. Hogan Campus Center 401
Open to Campus Community Only
See More >>


Rodin:Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
3/19/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


Lecture: Irish Advocate for Sexual Abuse Victims Talks Therapy, Treatment and Prevention
3/20/2019
McFarland Center for Religion
Carol and Park B. Smith Hall Rehm Lib
Open to the Public
See More >>


Rodin:Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
3/20/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


Rodin:Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
3/21/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


MID Club
3/22/2019
Classics
Fenwick Hall 420
Open to Campus Community Only
See More >>


Rodin:Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
3/22/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


Rodin: Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
3/23/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery 2
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


Rodin: Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
3/24/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery 2
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


MPE Meeting
3/25/2019
Office of Multicultural Education
Henry M. Hogan Campus Center Suite B/C - 4th Fl
Open to the Public
See More >>


MPE Meeting (Event canceled)
3/25/2019
Office of Multicultural Education
Henry M. Hogan Campus Center 304(05)
Open to Campus Community Only
See More >>


Devereux Advanced Behavioral Health Internship & Job Info Table
3/25/2019
Center for Career Development
Henry M. Hogan Campus Center Lobby Table 1
Stop by the Devereux Behavioral Health info table to learn...
See More >>


Rodin:Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
3/25/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


BNP Paribas Info Table
3/26/2019
Center for Career Development
Henry M. Hogan Campus Center Lobby Table 2
Stop by the BNP Paribas Info to meet Holy Cross student ambassadorHana...
See More >>


Rodin:Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
3/26/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


Lecture by Adeline Meuller
3/27/2019
Music
Carol and Park B. Smith Hall Rehm Lib
Music and Child Welfare in a Jesuit Institution – Mozart's...
See More >>


AFST Drop-in Luncheon
3/27/2019
Africana Studies
Dinand Library Levis Browsing Room
Open to Campus Community Only
See More >>


Devereux Advanced Behavioral Health Internship & Job Info Table
3/27/2019
Center for Career Development
Henry M. Hogan Campus Center Lobby Table 1
Stop by the Devereux Behavioral Health info table to learn...
See More >>


Rodin:Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
3/27/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


Lecture: Peter Phan on Theology of the Church in the Age of Migration
3/28/2019
McFarland Center for Religion
Carol and Park B. Smith Hall Rehm Lib
Peter Phan is the inaugural holder of the Ignacio Ellacuria Chair...
See More >>


Ovid in the #MeToo Era
3/28/2019
Classics
Carol and Park B. Smith Hall 210
This talk discusses the difficulties of and some strategies for reading...
See More >>


Rodin:Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
3/28/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


175th Jesuits and Music Concert
3/29/2019
Music
St Joseph Memorial Chapel St Joseph Chapel
Many Holy Cross musical ensembles and performers will join...
See More >>


MID Club
3/29/2019
Classics
Fenwick Hall 420
Open to Campus Community Only
See More >>


Rodin:Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
3/29/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


Rodin: Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
3/30/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery 2
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


Rodin: Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
3/31/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery 2
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


Lecture: Cornell Historian Derek Chang on Asians in the Jim Crow South
4/1/2019
McFarland Center for Religion
Carol and Park B. Smith Hall Rehm Lib
Derek Chang, associate professor of history at Cornell University,...
See More >>


Emmanuelle Sinardet Lecture
4/1/2019
Latin American and Latino Studies
Henry M. Hogan Campus Center Suite A - 4th Fl
Open to the Public
See More >>


Conference on Liberal Arts Education
4/1/2019
Political Science
Dinand Library Levis Browsing Room
What is the role of Great Books in a liberal arts education? Are...
See More >>


Once in a Lifetime
4/1/2019
Theatre
Henry M. Hogan Campus Center Lobby Table 1
LOBBY TABLE - Once in a LifetimeBy George S. Kaufman and...
See More >>


Rodin:Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
4/1/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


53rd Annual Hanify-Howland Lecture
4/2/2019
Hanify-Howland Memorial Lecture
Holy Cross Campus
The 53rd annual Hanify-Howland Memorial Lecture will be held April 2, 2019 in the...
See More >>


Conference: Readings from the Roots, on Bible Translation and Its Impact
4/2/2019
McFarland Center for Religion
Carol and Park B. Smith Hall Rehm Lib
This two-day conference highlights a new, historically-sensitive...
See More >>


Once in a Lifetime
4/2/2019
Theatre
Henry M. Hogan Campus Center Lobby Table 1
LOBBY TABLE - Once in a LifetimeBy George S. Kaufman and...
See More >>


Assumption College Graduate School Info Table
4/2/2019
Center for Career Development
Henry M. Hogan Campus Center Lobby Table 3
Stop by the Assumption College Graduate School Info Table...
See More >>


Rodin:Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
4/2/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


ASL Yoga Workshop
4/3/2019
Diversity and Inclusion
Henry M. Hogan Campus Center 401
Open to the Public
See More >>


Once in a Lifetime
4/3/2019
Theatre
Henry M. Hogan Campus Center Lobby Table 1
LOBBY TABLE - Once in a LifetimeBy George S. Kaufman and...
See More >>


BNP Paribas Info Table
4/3/2019
Center for Career Development
Henry M. Hogan Campus Center Lobby Table 1
Stop by the BNP Paribas Info to meet Holy Cross student ambassadorHana...
See More >>


Rodin:Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
4/3/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


Conference: Readings from the Roots, on Bible Translation and Its Impact
4/3/2019
McFarland Center for Religion
Carol and Park B. Smith Hall Rehm Lib
Readings from the Roots is a new, historically-sensitive translation...
See More >>


Ira Sukrungruang
4/4/2019
English
Carol and Park B. Smith Hall Rehm Lib
Thursday, April 4thIra Sukrungruang (multi-genre)READING 7:30PM...
See More >>


Once in a Lifetime
4/4/2019
Theatre
O'Kane Hall Fenwick Theatre
Once in a Lifetime By George S. Kaufman and Moss HartApril 4-6 &...
See More >>


Once in a Lifetime
4/4/2019
Theatre
Henry M. Hogan Campus Center Lobby Table 1
LOBBY TABLE - Once in a LifetimeBy George S. Kaufman and...
See More >>


Rodin:Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
4/4/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


Once in a Lifetime
4/5/2019
Theatre
O'Kane Hall Fenwick Theatre
Once in a Lifetime By George S. Kaufman and Moss HartApril 4-6 &...
See More >>


MID Club
4/5/2019
Classics
Fenwick Hall 420
Open to Campus Community Only
See More >>


Once in a Lifetime
4/5/2019
Theatre
Henry M. Hogan Campus Center Lobby Table 1
LOBBY TABLE - Once in a LifetimeBy George S. Kaufman and...
See More >>


Rodin:Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
4/5/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


Once in a Lifetime
4/6/2019
Theatre
O'Kane Hall Fenwick Theatre
Once in a Lifetime By George S. Kaufman and Moss HartApril 4-6 &...
See More >>


Rodin: Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
4/6/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery 2
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


Rodin: Truth, Form, Life/Selections from the Iris & B. Gerald Cantor Collections
4/7/2019
175th Anniversary
O'Kane Hall Cantor Art Gallery 2
The inaugural exhibition of the Iris and B. Gerald Cantor Art Gallery...
See More >>


COPE Well Week -Student Athletes Mental Health Speaker: Ivy Watts
4/8/2019
Counseling Center
Henry M. Hogan Campus Center 402(03)
Open to Campus Community Only
See More >>


Community Dance Workshop with Ronald K. Brown
4/8/2019
Arts Transcending Borders (ATB)
Henry M. Hogan Campus Center Suite A - 4th Fl
Open to the Public
See More >>


Movie & Pizza Night
4/8/2019
Office of Multicultural Education
Henry M. Hogan Campus Center Suite B/C - 4th Fl
Open to the Public
See More >>


MPE Meeting (Event canceled)
4/8/2019
Office of Multicultural Education
Henry M. Hogan Campus Center 304(05)
Open to Campus Community Only
See More >>


Once in a Lifetime
4/8/2019
Theatre
Henry M. Hogan Campus Center Lobby Table 2
LOBBY TABLE - Once in a LifetimeBy George S. Kaufman and...
See More >>


Hester/Craig Debate
4/9/2019
McFarland Center for Religion
Kimball Hall Seelos Theater
Is theistic belief rational in a scientific age? Listen in on a conversation...
See More >>


COPE Well Week- Beginners Yoga
4/9/2019
Counseling Center
Henry M. Hogan Campus Center 402(03)
Open to Campus Community Only
See More >>


Once in a Lifetime
4/9/2019
Theatre
Henry M. Hogan Campus Center Lobby Table 2
LOBBY TABLE - Once in a LifetimeBy George S. Kaufman and...
See More >>


COPE Well Week- Paint Night with Mocktails
4/10/2019
Counseling Center
Henry M. Hogan Campus Center 401
Open to Campus Community Only
See More >>


City Year Info Table
4/10/2019
Center for Career Development
Henry M. Hogan Campus Center Lobby Table 4
Stop by the City Year Info Table for learn more about this...
See More >>


Once in a Lifetime
4/10/2019
Theatre
Henry M. Hogan Campus Center Lobby Table 2
LOBBY TABLE - Once in a LifetimeBy George S. Kaufman and...
See More >>


Lecture: Glenn Loury on the Ethics of Affirmative Action Policies in Higher Education
4/11/2019
McFarland Center for Religion
Carol and Park B. Smith Hall Rehm Lib
Glenn Loury, the Merton P. Stoltz Professor of the Social Sciences,...
See More >>


Once in a Lifetime
4/11/2019
Theatre
O'Kane Hall Fenwick Theatre
Once in a Lifetime By George S. Kaufman and Moss HartApril 4-6 &...
See More >>


COPE Well Week (Event canceled)
4/11/2019
Counseling Center
Henry M. Hogan Campus Center 304(05)
Open to Campus Community Only
See More >>


Once in a Lifetime
4/11/2019
Theatre
Henry M. Hogan Campus Center Lobby Table 2
LOBBY TABLE - Once in a LifetimeBy George S. Kaufman and...
See More >>


Once in a Lifetime
4/12/2019
Theatre
O'Kane Hall Fenwick Theatre
Once in a Lifetime By George S. Kaufman and Moss HartApril 4-6 &...
See More >>


MID Club
4/12/2019
Classics
Fenwick Hall 420
Open to Campus Community Only
See More >>


Once in a Lifetime
4/12/2019
Theatre
Henry M. Hogan Campus Center Lobby Table 2
LOBBY TABLE - Once in a LifetimeBy George S. Kaufman and...
See More >>


Once in a Lifetime
4/13/2019
Theatre
O'Kane Hall Fenwick Theatre
Once in a Lifetime By George S. Kaufman and Moss HartApril 4-6 &...
See More >>


Holy Cross Jazz Ensemble Spring Concert
4/16/2019
Music
Brooks Music Center CONCERT HA
An evening of Big Band Jazz music that plays from the Classic to the...
See More >>


American International College Graduate Programs Info Table
4/16/2019
Center for Career Development
Henry M. Hogan Campus Center Lobby Table 1
Stop by the American International College Graduate Programs...
See More >>


Community Dance Workshop with Ronald K. Brown
4/22/2019
Arts Transcending Borders (ATB)
Henry M. Hogan Campus Center 406(09)
Open to the Public
See More >>


Holy Cross Orchestra Concert
4/24/2019
Music
St Joseph Memorial Chapel St Joseph Chapel
The Holy Cross College Orchestra will perform Tchaikovsky’s...
See More >>


Manusripts, Inscriptions & Documents Round Table Discussion
4/24/2019
Classics
Henry M. Hogan Campus Center 408(09)
Open to Campus Community Only
See More >>


Academic Conference
4/24/2019
Office of the Vice President for Academic Affairs
Smith Laboratories 155
Open to the Public
See More >>


Academic Conference
4/24/2019
Office of the Vice President for Academic Affairs
Smith Laboratories 154
Open to the Public
See More >>


Academic Conference
4/24/2019
Office of the Vice President for Academic Affairs
O'Neil Hall 112
Open to the Public
See More >>


Academic Conference
4/24/2019
Office of the Vice President for Academic Affairs
Haberlin Hall 219
Open to the Public
See More >>


175th Anniversary Scavenger Hunt
4/25/2019
Featured Employee
Outdoor starting at Hogan
This Scavenger Hunt is being put on by the Mission and Identity Subcommittee...
See More >>


Perkins Human Services Agency Info Table
4/25/2019
Center for Career Development Categories: Center for Career Development
Henry M. Hogan Campus Center Lobby Table 1
Stop by the Perkins Info Table to learn more about this agency...
See More >>


H-CLEF Concert
4/26/2019
Music
Brooks Music Center CONCERT HA
Join the Holy Cross Laptop Ensemble Federation for an evening of silent...
See More >>


MID Club
4/26/2019
Classics
Fenwick Hall 420
Open to Campus Community Only
See More >>


Purple Pride Day
4/26/2019
Featured
Smith Laboratories SPILLANE
A day to spread Holy Cross spirit and pride! There will be giveaways, food...
See More >>


Holy Cross College Choir Concert
4/27/2019
Music
St Joseph Memorial Chapel St Joseph Chapel
Giacomo Carissimi was the first great composer of oratorios,...
See More >>


Chapel Artist Series Organ Concert - Pavel Kohout
4/28/2019
Music
St Joseph Memorial Chapel St Joseph Chapel
Pavel Kohout, OrganistInternational Concert Organist, Prague,...
See More >>


MPE Meeting
4/29/2019
Office of Multicultural Education
Henry M. Hogan Campus Center 406(09)
Open to the Public
See More >>


Dance Concert
5/1/2019
Theatre
O'Kane Hall Fenwick Theatre
Dance ConcertMay 1 at 7:00 PM and 9:00 PMFenwick Theatre – 2nd...
See More >>


Romantic Exile and Transnational Celebrity
5/2/2019
English
Dinand Library Levis Browsing Room
Omar Miranda, assistant professor of English at the University of...
See More >>


Food Truck Festival
5/3/2019
Featured
Henry M. Hogan Campus Center Outdoor Oval
Join the Office of Student Involvement for a Friday Night...
See More >>


MID Club
5/3/2019
Classics
Fenwick Hall 420
Open to Campus Community Only
See More >>


Sanctae Crucis Selection Committee Meeting
5/9/2019
The Sanctae Crucis Awards
Henry M. Hogan Campus Center 320
Open to Campus Community Only
See More >>


MID Club
5/10/2019
Classics
Fenwick Hall 420
Open to Campus Community Only
See More >>


Fullbridge Final Presentations (Event canceled)
5/22/2019
Ciocca Center for Business
Smith Laboratories 154
Open to Campus Community Only
See More >>


Fullbridge Final Presentations (Event canceled)
5/22/2019
Ciocca Center for Business
Smith Laboratories 155
Open to Campus Community Only
See More >>


MPE Training
8/28/2019
Office of Multicultural Education
Henry M. Hogan Campus Center 401
Open to Campus Community Only
See More >>


MPE Training
8/29/2019
Office of Multicultural Education
Henry M. Hogan Campus Center 401
Open to Campus Community Only
See More >>


MPE Training
8/30/2019
Office of Multicultural Education
Henry M. Hogan Campus Center 401
Open to Campus Community Only
See More >>


Festival of the Arts at Holy Cross
9/27/2019
Music
Henry M. Hogan Campus Center Outdoor Oval
Open to the Public
See More >>

See All